3 Consulting Report - Insights from Trader Joe's 2. Identify one key performance indicator each for strategic thinking and operational thinking One key performance indicator for strategic thinking is return on investment. One key performance indicator for operational thinking is sales per region. 3. Which KPIs would be appropriate to measure success in marketing for Trader Joe's? Which KPI would be most important to consider? Provide a rationale for your answer. Appropriate marketing KPIs to measure for Trader Joe's would be marketing return on investment (ROI), customer acquisition cost (CAC), lifetime value of a customer (LTV), and churn rate. Customer acquisition cost is important to help make budget decisions. A company doesn't want to lose money trying to attract customers. Lifetime value of a customer is also a useful metric, it's important to know the revenue a company can expect to make from the customer. It's especially valuable in relation to CAC. Obviously, the company wouldn't want to have a higher CAC than LTV cost. But overall, ROI is likely the most important KPI for marketing as it determines how effective and valuable your company marketing activities are. Part 2: SWOT Analysis 1.How should an organization interpret the results from a SWOT analysis? An organization should interpret the results the results of a SWOT analysis as a strategic planning tool for assessing their business strategy. It helps the organization match their internal capabilities to external initiatives. They look for occurrences where internal strengths correspond with external market opportunities. They also identify where internal weaknesses correspond with external threats that may affect their business.
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