AppFolio, Inc. (APPF): history, ownership, mission, how it works & makes money (2024)

A Brief History of AppFolio, Inc. (APPF)

AppFolio, Inc. is a software company that provides cloud-based business management software for small and medium-sized businesses in the property management and legal industries. The company was founded in 2006 by Klaus Schauser, Jon Walker, and Brian Donahoo in Goleta, California.

• 2006: AppFolio was founded with the mission to revolutionize business management software through innovative technology solutions.
• 2007: The company launched its first product, AppFolio Property Manager, a web-based property management software designed to help property managers streamline their business operations.
• 2015: AppFolio went public on the NASDAQ stock exchange under the ticker symbol APPF, raising $74 million in its initial public offering.
• 2017: The company expanded its product offerings with the acquisition of WegoWise, a provider of utility management software for the real estate industry.
• 2020: AppFolio continued to grow its customer base and revenue, solidifying its position as a leader in the property management software market.

Who Owns AppFolio, Inc. (APPF)

AppFolio, Inc. (APPF) is a software company that provides cloud-based business management software solutions primarily for the property management and legal industries. As a publicly traded company, AppFolio has a diverse group of shareholders who own varying percentages of the company.

Some of the key institutional shareholders of AppFolio include Vanguard Group Inc., BlackRock Inc., and Fidelity Management & Research Company. These institutional investors hold significant portions of the company's outstanding shares.

Additionally, company insiders such as executives, directors, and employees also own a portion of AppFolio. Insiders often have a vested interest in the company's success and performance, as their compensation and stock options are tied to the company's performance.

It is important to note that the ownership of a publicly traded company like AppFolio can change frequently due to buying and selling of shares on the open market. Shareholders may increase or decrease their holdings based on various factors such as company performance, industry trends, and market conditions.

• Key institutional shareholders of AppFolio include:
  • Vanguard Group Inc.
  • BlackRock Inc.
  • Fidelity Management & Research Company
• Company insiders such as executives, directors, and employees also own a portion of the company.

AppFolio, Inc. (APPF) Mission Statement

AppFolio, Inc. is a leading provider of cloud-based software solutions for the property management and legal industries. The company's mission statement emphasizes its commitment to revolutionizing the way businesses operate through innovative technology.

AppFolio's mission is to create easy-to-use software that enables its customers to work more efficiently and effectively. The company aims to empower property managers and legal professionals to streamline their workflows, improve customer service, and drive business growth.

• Innovate: AppFolio is dedicated to continuous innovation, always looking for ways to improve its products and services to better meet the needs of its customers.
• Empower: The company is committed to empowering its customers with the tools and resources they need to succeed in their businesses.
• Simplify: AppFolio strives to simplify complex processes and provide intuitive solutions that make it easy for users to accomplish their tasks.
• Deliver: AppFolio's mission is to deliver exceptional value to its customers through high-quality software and outstanding customer service.

How AppFolio, Inc. (APPF) Works

AppFolio, Inc. is a provider of industry-specific, cloud-based software solutions for small and medium-sized businesses in the property management and legal industries. The company's main products are AppFolio Property Manager and MyCase, which help property managers and law firms streamline their operations and improve efficiency.

AppFolio Property Manager is designed for property managers to easily manage their properties, tenants, and finances all in one place. The software allows property managers to list vacancies, screen potential tenants, collect rent, and handle maintenance requests online. This helps property managers save time and improve their overall business operations.

MyCase is a legal practice management software that helps law firms organize cases, track time, bill clients, and communicate with clients securely. The software is also cloud-based, allowing lawyers to access their important case information from anywhere at any time. This improves productivity and client satisfaction for law firms using MyCase.

Both AppFolio Property Manager and MyCase are subscription-based services, with customers paying a monthly fee to access the software. AppFolio also provides customer support and training to help businesses make the most of their software.

• AppFolio's key features:
• Cloud-based software solutions
• Industry-specific products for property management and legal industries
• Streamlined operations for businesses
• Subscription-based pricing model
• Customer support and training services

How AppFolio, Inc. (APPF) Makes Money

AppFolio, Inc. (APPF) is a software company that provides cloud-based business management solutions for small and medium-sized businesses in the property management and legal industries. The company generates revenue through a few key sources:

• Subscription Fees: AppFolio offers its software solutions on a subscription basis, charging customers a monthly fee to access its platform. This recurring revenue stream is a significant source of income for the company.
• Implementation and Training Services: In addition to subscription fees, AppFolio also generates revenue by providing implementation and training services to help customers get started with its software. These services are typically offered for an additional fee.
• Payment Processing Fees: AppFolio also generates revenue through payment processing fees. The company allows customers to collect rent payments and other fees through its platform, and charges a fee for processing these transactions.
• Advertising and Listing Services: For customers in the property management industry, AppFolio offers advertising and listing services to help them market their properties. The company charges fees for these additional services, adding to its revenue stream.